Hello, my name is Daniel Ferreira. I am an Art Director and Digital Designer living in London. Here are some of my works.

Character design and animation for British Safety Council's short courses promo spots.
3D design and animation for the Mental Health course at the British Safety Council.
Motion design for British Safety Council's short courses promo spots.
Character design and animation for British Safety Council's short courses promo spots.
Cubes is an experimental short video created using procedural animation techniques.
Explainer animation for the Virtual Reality training modules at the British Safety Council
Firula is a generative drawing toy developed in p5.js
Illustration and cover for the book Sensual Tales of a Restless Mind, by Kate Blair.
From the series Dibujos en Espana

I have several years of experience in the creative industry, working with all kinds of teams, in a variety of media, styles and techniques.

Illustrations for the Mental Health course at the British Safety Council.
Pixel art for the GDPR course at the British Safety Council.
Illustrations and interactions for the Remote Workers course at the British Safety Council.
Animated promo for Icarus fashion desgn label, based on their art.
Automática is a font/logo designed for a Mechanical Engineering conference.
Kuadriculado is (arguably) the smallest pixel font possible - try it out here
Original assets for Fox Films Latin America online campaigns.
Original assets for Fox Films Latin America online campaigns.
Original assets for Fox Films Latin America online campaigns.
Original assets for Fox Films Latin America online campaigns.
Original assets for Fox Films Latin America online campaigns.

I am passionate about communication, and the different ways that a message or idea can be conveyed to an audience in an effective, engaging and original manner.

Pixel art for the GDPR course at British Safety Council.
3D motion design for the Mental Health course at the British Safety Council.
Motion design for the Stress Awareness course at the British Safety Council.
3D animation for the Mental Health course at the British Safety Council.
The Room is part of a longer comic (in Portuguese).
Music video for the band Radiare (video here)
Infographics for the Mental Health course at the British Safety Council.
Infographics for the Mental Health course at the British Safety Council.
Interaction and character design for the Resilience course at the British Safety Council.
Scriptwriting, direction and video editing for the Mental Health course (BSC).
Scriptwriting, direction and video editing for the Mental Health course (BSC).
Scriptwriting, direction and video editing for the Mental Health course (BSC).
Interactive learning resources for the Mental Health course (BSC).

I'm not a developer, but I am often coding prototypes, games and UI. I enjoy experimenting with new languages, platforms and technology.

Game prototype using the threejs library.
Martin the Manager is a platform/builder game created for the Working at Heights course (BSC).
Companion app design for Health & Safety digital learning resources at the BSC.
Join Us was an interactive music video (Flash based).
Visual identity and iconography for the Virtual Reality and Augmented Reality learning resources at the British Safety Council.
Design and art direction for Augmented Reality digital learning resources (BSC).
Breaking Distances is a web game, part of the social media campaign for the Driver Safety course (BSC).
rgb2xyz is an experiment in 3D data visualization.

A while back I took a break from the industry to pursue my research about the expressive potential of digital media - I studied how code was being used by designers, visual artists, dancers, musicians and indie game devs.

Read my PhD thesis here (Portuguese).
Amoreiras is a mixed media art installation (more).
Scribbles is a Processing remake I did of a ZX BASIC program by Adrian Ward.
Branco is a generative animation, part of ProcJam (RIP Flash).
Rumos Arte Cibernética award for academic research.
pedralumen is a mixed media art installation (more).

Part of that research was done within the project Playing Beowulf (University College London), helping reimagine the medieval text as a procedural narrative.

Workshop part of the Playing Beowulf project, based on the London Knowledge Lab, UCL.
Early interface of MissionMaker, a game authoring tool part of the Playing Beowulf project.
Workshop part of the Playing Beowulf project, based on the London Knowledge Lab, UCL.
Early interface of MissionMaker, a game authoring tool part of the Playing Beowulf project.

I have participated in several art exhibits, individually and as part of a collective, in various digital, traditional and mixed media.

Desluz is a mixed media art installation (more).
Revelations - XXXV International Humour Exhibit in Piracicaba.
Nibballs - FILE Festival (RIP Flash).
Windmill is a mixed media art installation (more).
Red Blues is an animated music video for the band Del-O-Max.
Red Blues is an animated music video for the band Del-O-Max.

I also do comics (my general approach to visual language is heavily influenced by sequential art).

Panel from the comic Automatic Focus.
Modern Love is an experimental comics project (Instagram).
Modern Love is an experimental comics project (Instagram).
Modern Love is an experimental comics project (Instagram).
Modern Love is an experimental comics project (Instagram).
Modern Love is an experimental comics project (Instagram).

© 2024 Daniel Ferreira

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